"I am committed to 'returning to Xbox', and that starts with console, that starts with hardware" - Xbox's new leaders pledge to bring the brand back again
Eurogamer • • technology
Key Points:
- New Xbox leadership duo Asha Sharma (CEO Microsoft Gaming) and Matt Booty (chief content officer Xbox) emphasize the importance of new Xbox gaming hardware as central to their future vision and plan upcoming announcements and investments in this area.
- Sharma, new to gaming but brought from Microsoft's CoreAI division, aims to "return to Xbox" by reviving the original spirit of innovation and rebellion that defined the brand, while also learning and reassessing existing strategies like Xbox Anywhere and Game Pass.
- Matt Booty reinforces Xbox's commitment to first-party game development closely tied to hardware innovation, highlighting ongoing collaborations to optimize games on new devices such as the Xbox Ally.
- Both leaders stress a cautious and quality-focused approach to integrating AI technologies in
