‘I’m just not the likable guy’: UFC Vegas 122’s Brendan Allen gets real on bridging gap between accomplishment and popularity

Key Points:

• Brendan Allen returns to face Christian Leroy Duncan in the UFC Vegas 122 main event, following a notable win over Edmen Shahbazyan at UFC Vegas 118. Despite expectations for a higher-profile opponent, Allen accepted the fight due to limited availability and his desire to stay active and earn income.
• At 30 years old, Allen boasts 15 UFC wins and three consecutive victories, including a highlight stoppage over Reinier de Ridder, yet he struggles with low popularity and social media presence, which he believes limits his opportunities for bigger fights and sponsorships.
• Allen acknowledges the UFC's emphasis on star power and entertainment over merit, expressing frustration that fighters with larger followings often receive better opportunities despite his superior résumé. He highlights his independent approach to his career without significant financial backing.
• While Allen appreciates his more private family life, he recognizes that greater visibility could lead to enhanced financial rewards and career advancement, aiming to maintain focus on fighting and performance to eventually reach a title shot.
• Facing a surging Duncan with five straight wins, Allen remains confident in his strategy and ability to control the fight, viewing this bout as a critical step toward elevating his standing in the division despite the challenges posed by the UFC's business dynamics.