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In internal shake-up, Mayor Karen Bass replaces her top campaign strategist
Los Angeles Times • • nation
Key Points:
- Douglas Herman, the top strategist for Los Angeles Mayor Karen Bass' reelection campaign, has resigned due to "strategic differences" as Bass prepares for a runoff against City Councilmember Nithya Raman on Nov. 3.
- Herman, who had worked with Bass since 2021 and played a key role in her initial mayoral victory and recall defense, was replaced by Julie Chávez Rodriguez, a veteran political operative with experience managing the 2024 Biden and Harris presidential campaigns.
- Chávez Rodriguez, known for her work engaging Latino and working-class voters, had recently led an independent expenditure campaign focused on Latino turnout for Bass.
- Bass, who led the June 2 primary with 34% of the vote, faces a challenging runoff against Raman, who has strong backing from younger voters, entertainment industry workers, and housing advocates pushing for regulatory reform.
- The campaign transition highlights internal shifts as Bass confronts significant voter disapproval and a competitive general election environment.
