Ina Garten to Start a Podcast With Vox Media
The New York Times • • entertainment
Key Points:
- Ina Garten, known as the Barefoot Contessa, has secured a seven-figure deal with Vox Media for her upcoming video podcast "Happy Hour With Ina Garten," set to launch in September.
- The podcast, focusing on cocktail and mocktail making, aims to facilitate deeper conversations than Garten's TV appearances, reflecting a growing trend toward personality-driven video podcasts.
- Garten's move into podcasting comes amid industry shifts favoring established brands and charismatic hosts, following recent layoffs and closures in traditional media.
- The show is executive produced by Jenna Weiss-Berman, a seasoned podcast producer known for working with high-profile talents and co-creating the successful show "Good Hang With Amy Poehler."
- Garten, 78, was drawn to podcasting for its dynamic and fast-moving nature, viewing it as a "younger and cooler" medium to expand her reach and connect with audiences.
