Inifiniti hopes new SUV can turn around fortunes in the U.S.
CNBC • • general
Key Points:
- Infiniti unveiled the QX65, a new midsize luxury SUV with a 268-horsepower VC-Turbo engine and dual 12.3-inch displays, aiming to revive its presence in the U.S. market.
- The brand has experienced a significant decline in U.S. sales since its 2017 peak of 153,000 vehicles, with a 65.6% drop and only two nameplates currently available.
- Infiniti's QX65 is priced starting at $53,990, notably below the average luxury midsize SUV price of around $77,000, targeting one of the largest vehicle segments in the U.S.
- The launch event in New York City featured NFL stars Rob Gronkowski and Julian Edelman, highlighting Infiniti's American market ambitions.
- Infiniti plans to release one new vehicle annually for the next five years, with the QX65 to be produced in Smyrna, Tennessee, and arriving at dealerships in early summer.
