Instagram is sorry it gave users too much Creed
KSL News • • entertainment
Key Points:
- Instagram's algorithm has been unusually and persistently recommending Creed's 1999 hit "Higher" for use in users' Stories, regardless of the content, leading to widespread user speculation about a possible promotional campaign.
- Users across social media platforms expressed surprise and suspicion, noting that the song was suggested for a wide range of unrelated posts, from pet photos to family gatherings, despite many not following or listening to Creed.
- Instagram confirmed the phenomenon was unintentional, stating that "Higher" was being recommended to more people than intended due to a technical issue, and that their engineering team is investigating and working on a fix.
- The algorithm typically recommends music based on user preferences and visual content cues, but this case appears to be a glitch rather than a targeted marketing effort.
- While "Higher" was an algorithmic anomaly, Instagram clarified that other frequently recommended songs, such as Soulja Boy's "Turn My Swag On," reflect genuine popularity and are not the result of algorithmic errors.
