iPhone 18 Pro and iPhone Ultra: When Will Apple Event Be Announced?

Key Points:

• Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a new foldable iPhone named iPhone Ultra in early to mid-September 2025, with lower-end models like the iPhone 18e and iPhone Air 2 anticipated around March 2027.
• Reports suggest the event may take place on or around Wednesday, September 9, 2025, though a September 8 date is less likely due to Apple's historical practice of avoiding events immediately after Labor Day.
• Apple might delay pre-orders to avoid starting on September 11, the 25th anniversary of the 9/11 attacks, potentially pushing pre-orders and the event to later in September, such as September 15 for the event and September 18 for pre-orders.
• The iPhone Ultra may have a limited initial release, possibly available only in the U.S. at launch, while Apple is expected to continue its recent practice of pre-recorded event videos with select media invited for in-person previews.
• Historically, Apple has held its iPhone events about two weeks after the announcement date, with recent events typically occurring in early to mid-September, aligning with the expected timeline for the 2025 iPhone 18 Pro and Ultra launch.