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iPhone 18 Pro Max
9to5Mac • • technology
Key Points:
- Counterpoint Research estimates that the iPhone 18 Pro Max will have a significantly higher bill of materials compared to the iPhone 17 Pro Max, mainly due to rising NAND and DRAM costs driven by ongoing component shortages.
- The new 2nm system-on-chip (SoC) and its advanced packaging are also major contributors to the increased production costs for the iPhone 18 Pro Max.
- While costs for display and some other components are expected to decrease, camera costs will rise slightly because of new variable-aperture technology in the main camera.
- Apple is anticipated to implement varied retail price increases across different storage models to maintain gross profit, but overall margins on the iPhone 18 Pro Max are expected to be slimmer despite an average $200 price hike.
