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iPhone 18 Pro’s new price might be better than expected
9to5Mac • • general
Key Points:
- Apple is expected to launch the iPhone 18 Pro soon, with an official announcement likely next week, amid rumors of camera and design upgrades.
- Analysts predicted a starting price of $1,299 to $1,399 for the base iPhone 18 Pro model due to rising component costs, but new reports suggest a more modest $100 increase.
- Bloomberg's Mark Gurman notes that Apple may price the iPhone 18 Pro at around $1,199, aligning with recent $100 price hikes from Samsung and Google, indicating Apple might absorb some cost increases.
- A $100 price increase would keep the iPhone competitive within Samsung's pricing range and avoid significant consumer sticker shock, with potential larger increases reserved for higher storage variants.
- The entry-level iPhone 18 Pro (256GB) could see a $100 increase, while models with 512GB, 1TB, or more storage might face $150 to $200 price hikes.
