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iPhone Loyalty Rate Climbs to 87% as Switching to Android Slows
MacRumors • • general
Key Points:
- New research from CIRP shows iPhone loyalty has increased to 87% in Q1 2026, up from 84% a year earlier, indicating more users are sticking with the platform.
- Only 12% of new iPhone buyers in the March quarter switched from Android, a slight decrease from 14% the previous year, while the remaining 1% came from other smartphone platforms or feature phones.
- The share of buyers switching from Android has remained relatively stable between 11% and 15% in recent years, reflecting a mature smartphone market with fewer users changing platforms.
- Apple plans to launch the Siri AI assistant in iOS 27 later this year, which may help retain current iPhone users, while the upcoming foldable iPhone could attract some Android foldable device owners.
- Overall, most smartphone users have settled on their platform, and only a small percentage switch each year, a trend supported by multiple recent surveys.
