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iPhone Ultra price rumors - here's how much you can expect to pay for Apple’s first foldable
Tom's Guide • • technology
Key Points:
- Apple's upcoming iPhone Ultra foldable device is rumored to be priced between $2,000 and $2,500, potentially exceeding the Galaxy Z Fold 8 Ultra's $2,099 starting price.
- The high cost is attributed to advanced engineering, including a nearly invisible crease on the inner display and the use of a cutting-edge A20 Pro chip with a 2nm process, alongside broader supply chain cost increases.
- Apple aims to differentiate the iPhone Ultra through iOS 27's software optimizations, such as dynamic app scaling and fluid transitions, which may justify the premium price compared to Android foldables.
- Pricing is critical for adoption, as seen with the lukewarm reception of the Apple Vision Pro due to its high cost; experts suggest $2,300 as a balanced price point to attract buyers without undervaluing the device.
