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It’s So Hot That Japan Needs a New Word for It
The New York Times • • world
Key Points:
- Japan experienced a record number of heat stroke cases last year as many cities recorded their highest-ever temperatures despite official warnings.
- To raise awareness, the Japan Meteorological Agency held a public poll to name days with temperatures of 40°C (104°F) or higher, selecting "kokushobi," meaning "cruel heat day," as the winning term.
- The term "kokushobi" was first used when three central Japanese cities hit 40°C, prompting officials to urge people to stay indoors, use air conditioning, and stay hydrated.
- Early indications suggest the new term is effective, as popular tourist sites saw reduced crowds, reflecting increased public caution.
- The naming initiative involved consultation with media and linguistics experts, and the poll attracted over 400,000 votes, highlighting public engagement with the issue.
