Jeff Bezos’ Amazon Plots Huge New Trump Gift After ‘Melania’ Flop
Key Points:
- Amazon funded the Melania Trump documentary with $75 million, which earned only $16 million at the box office before moving to television, raising questions about the investment's motives.
- The Wall Street Journal reports Amazon is considering rebooting The Apprentice, potentially with Donald Trump Jr. as host, leveraging the show's rights acquired through its $8.5 billion MGM purchase.
- Donald Trump continues to earn six-figure royalties from The Apprentice's streaming and syndication, with 2024 royalties estimated between $100,000 and $1 million.
- Amazon executives have held preliminary talks about reviving The Apprentice for Amazon Prime, but the project is not in active development and no host has been officially selected.
- The Melania documentary faced crew backlash, with many requesting to have their names removed from credits due to discomfort with the film’s perceived propaganda, highlighting internal dissent during production.