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Jim Cramer sees a huge catalyst on the horizon for Apple. How to play the stock
CNBC • • business
Key Points:
- Jim Cramer advises investors to be ready to buy Apple shares ahead of the upcoming release of the foldable iPhone Duo, believing Wall Street is underestimating its impact on Apple's financial and stock performance.
- Morgan Stanley cut its price target on Apple shares to $355, citing expectations of modest near-term financial impact from the new iPhone lineup, including the Duo, despite maintaining a buy-equivalent rating.
- The foldable iPhone Duo, starting at $1,999 and launching on October 23, is seen by Cramer as a revolutionary device with significant long-term growth potential, contrasting with Morgan Stanley’s more cautious outlook.
- Apple’s new iPhone 18 Pro and Pro Max models have higher starting prices than last year, with a notable absence of a base model this fall; the standard iPhone 18 is expected in spring.
- Morgan Stanley projects the Duo will contribute about 14% of iPhone sales revenue in fiscal 2027, but Cramer believes this figure undervalues the device’s future upgrade cycle impact and growth prospects.
