Joe Rogan makes wild claim about UFC White House viewership
New York Post • • sports
Key Points:
- Joe Rogan claimed on his podcast that UFC Freedom 250 had 150 million viewers by the Monday following the event, suggesting nearly 40% of the U.S. population watched the fight.
- This figure would surpass the Super Bowl 2025's record 127.7 million viewers, but is considered highly improbable due to the event being behind a paywall on Paramount+.
- Paramount+ had 79 million subscribers earlier this year, and while official viewership numbers have not been released, the platform saw a 276% increase in app downloads and a 34% rise in daily active users during the event.
- UFC President Dana White confirmed a call from Paramount CEO David Ellison expressing excitement over the event's success, with an official viewership announcement expected from Paramount by the end of the week.
- Rogan's numbers may include online clips and social media impressions, and his understanding of traditional TV audience measurement methods is uncertain.
