John Wilson's 'The History of Concrete' Breaks IFC Center Record
IndieWire • • entertainment
Key Points:
- At the premiere of "The History of Concrete," filmmaker John Wilson engaged in promotional stunts including posing inside a cement truck and wearing a hard hat, accompanied by a unique 125-pound concrete poster in the theater lobby.
- The film, which uses a Hallmark movie script style to tell the story of concrete, has pre-sold over $60,000 in tickets ahead of its official September 18 opening, marking the biggest opening weekend ever for a documentary at the IFC Center.
- This surpasses the previous documentary record held by Werner Herzog’s "Cave of Forgotten Dreams," which earned $50,380 in 2011, and outperforms other successful documentaries like "Steal This Story, Please" and "Weiner."
- "The History of Concrete" ranks as the 5th biggest opening weekend for any film at the IFC Center, highlighting John Wilson’s strong fanbase built through his popular comedy docuseries "How To with John Wilson."
- Magnolia acquired the film after its positive reception at the Sundance Film Festival, where it was well-received by critics.
