Judge Bars Kars4Kids From Broadcasting ‘Misleading’ Ads in California
The New York Times • • nation
Key Points:
- A California judge ruled that Kars4Kids must stop broadcasting its ads in the state due to violations of false advertising and unfair competition laws.
- The charity's ads, featuring children singing a jingle urging car donations, were found to be misleading because proceeds do not primarily benefit needy children as implied.
- Instead, most funds support Oorah, a New Jersey-based Jewish organization offering adult matchmaking, teen trips to Israel, and summer camps, with minimal programs in California.
- The judge ordered Kars4Kids to cease advertising within 30 days or include clear disclosures about its religious affiliation, beneficiary locations, and the age groups served in any future ads.