Justin Bieber, Madonna and BTS see jump in streams after World Cup performances
AP News • • sports
Key Points:
- The World Cup’s first halftime show featuring Madonna, Justin Bieber, BTS, and Shakira led to significant increases in global streaming numbers for the songs performed.
- Justin Bieber’s “Everything Hallelujah” streams more than doubled, rising 110% from 592,000 to 1.25 million streams globally.
- Madonna’s “Music” saw a 66% increase in streams, growing from 193,000 to 321,000 worldwide.
- BTS’ “Dynamite” streams rose 43%, from 2.14 million to 3.05 million globally, while Shakira and Burna Boy’s “Dai Dai” experienced a 24% boost, with a notable 52% increase in U.S. streams.
- The streaming surges were limited to the specific songs performed during the halftime show, mirroring trends typically observed with Super Bowl halftime acts.
