Juul gets FDA approval for new e-cigarette with age-verification
Key Points:
- The FDA has authorized Juul Labs to sell an updated version of its e-cigarette, Juul2, which includes an optional age-verification system to help prevent underage use.
- Juul2 will feature updated tobacco- and menthol-flavored cartridges, with the company planning to seek approval for additional flavors targeted at adult nicotine consumers.
- The FDA emphasized that the authorization is not an endorsement, and non-smokers should avoid using e-cigarettes; however, switching completely to Juul products may reduce exposure to harmful chemicals found in traditional cigarettes.
- Juul has faced significant challenges in recent years, including layoffs and $3 billion in settlements related to teen vaping lawsuits, and it is no longer the top-selling e-cigarette brand in the U.S.
- Teen vaping has declined, with underage users now mostly consuming unauthorized disposable e-cigarettes imported from China, often in fruit and candy flavors.