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Kids are obsessed with butter. Not the kind you put on toast.
Yahoo • • business
Key Points:
- Butter-themed squishy toys are currently very popular among children, with kids enthusiastically hunting for various sizes and versions at multiple retail stores despite frequent sell-outs.
- These toys mimic real butter sticks in appearance and texture, offering a satisfying slow-rise feel and a faint creamy scent, though they are fragile and can crack if overstretched.
- Butter squishies have become a collectible item, with kids trading them like Pokémon cards, and social media trends have added appeal through ASMR videos involving freezing and cracking the toys.
- The butter squishy craze is partly fueled by the scarcity of NeeDoh products, another popular squishy toy, leading multiple brands to produce their own butter versions and expand the product line with scented and seasonal releases.
- The squishy toy trend represents a broader "squishy economy" where kids engage in buying, playing, displaying, and trading these sensory toys, making them both playful and collectible commodities.
