Kim Kardashian's Skims addresses fury over $148 advent calendar, issues refunds
Key Points:
- Kim Kardashian’s company Skims responded to backlash over its $148 Accessories Advent Calendar, which many customers called a “scam” due to its contents and price.
- The company offered full refunds or store credit to every customer who purchased the calendar, acknowledging that it “didn’t meet expectations.”
- The advent calendar, containing items like keychains, hair ties, and ornaments, went viral on TikTok, sparking criticism about its value and leading to widespread negative comments.
- Despite the controversy, the Accessories Advent Calendar has sold out and is currently on a waitlist, with Skims promising to use customer feedback to improve future product releases.
- The incident follows previous cultural sensitivity issues for Kardashian’s brand, which was renamed from “Kimono” to Skims in 2019 after criticism over cultural appropriation.