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Knicks NBA Championship Gear Sets Fanatics Record, Doubles LeBron James, Lakers Sales from 2020
Bleacher Report • • general
Key Points:
- The New York Knicks' first championship in 53 years has triggered record-breaking sales of championship gear, becoming the top seller across all sports within 24 hours in Fanatics history.
- Knicks merchandise sales have already surpassed previous NBA Finals champions, including the 2020 Los Angeles Lakers, and are on track to exceed total sales records set by the 2016 Chicago Cubs.
- Fanatics released over 300 championship-branded products, ranging from standard T-shirts and hats to unique items like a $10,000 Swarovski crystal leather jacket and a Seinfeld-themed T-shirt.
- The Knicks' merchandising frenzy is amplified by New York City's large population, and similar spikes in sales could be expected if other long-drought teams like the Sacramento Kings or Toronto Maple Leafs win championships.
