Kroger adds generous offer for customers as grocery prices rise
thestreet.com••business
Key Points:
- Kroger reported a 2.6% year-over-year increase in identical sales (excluding fuel) for Q3 2025 but lost grocery market share, dropping from 8.8% to 8.5% of U.S. grocery spend compared to 2024.
- Consumers are shopping more cautiously due to inflation and economic concerns, making smaller, more frequent trips and seeking deals, with 71% using coupons and 55% shopping based on discounts, according to a Swiftly survey.
- To support low-income shoppers, Kroger launched the Verified Savings Program offering a 20% discount on fruits and vegetables and half-off Boost memberships for customers enrolled in SNAP, WIC, and Medicaid.
- SNAP recipients
