Kroger has stopped selling Red Bull nationwide, grocer confirms
Key Points:
- Kroger has stopped selling Red Bull energy drinks at all its stores and fuel centers nationwide, removing the product by August 31, though it continues to sell other energy drink brands like Monster and Rockstar.
- The retailer has not provided a reason for discontinuing Red Bull, coinciding with previous supply disruptions such as the partial disappearance of Boar’s Head deli meats in some stores.
- Kroger’s CEO Greg Foran, a former Walmart executive, is focused on combating inflation by pushing back on higher prices from suppliers and expanding Kroger’s private brand offerings to maintain affordable options for customers.
- Kroger operates nearly 2,700 stores across 35 states and is America’s largest supermarket chain, generating $148 billion in revenue last year with over $39 billion from private brands.
- The company employs 403,000 workers, including about 20,000 in the Greater Cincinnati area, and runs stores under various banners such as Fred Meyer, Ralphs, and Harris Teeter.