Kroger launches 20% off discount fruit, vegetable program for some customers
WSB-TV••business
Key Points:
- Kroger has launched the Verified Savings Program, offering a 20% discount on fruits and vegetables to eligible customers who sign up online through SheerID verification.
- Boost by Kroger Plus members receiving government assistance can get fruits and vegetables at half price, along with discounted Boost membership plans that include benefits like free grocery delivery and double fuel points.
- The program targets individuals receiving benefits from SNAP, WIC, Medicaid, and similar assistance programs to improve food affordability and access.
- Savings are valid on all fruit and vegetable purchases through January 31, 2026, supporting Kroger’s mission to reduce food insecurity.
- Kroger emphasizes that the program helps eliminate barriers to healthy food access, with additional perks such as streaming
