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Kroger no longer selling Red Bull products. What we know
USA Today • • business
Key Points:
- Kroger has removed Red Bull products and branded displays from all its stores nationwide as of August 31, citing supplier negotiations to keep prices affordable, but has not provided a detailed explanation.
- Several high-volume Kroger stores in Cincinnati are experiencing shortages of Boar's Head products, though the company states these items remain available at other local grocery stores and has not clarified the cause of the stock issues.
- Kroger is undergoing significant changes under new CEO Greg Foran, who aims to lower prices and reduce reliance on vendors inflating prices due to inflation, potentially explaining the removal of some brands.
- Foran emphasized Kroger's strategy to increase its private-label offerings, planning to expand its Smart Way value brand from 130 to 1,000 items, which could replace some national brands on shelves.
- These product changes coincide with Kroger's ongoing store closures nationwide, with about 40 of 60 planned shutdowns completed by August 2024, as part of broader operational adjustments.
