Kroger Plans Biggest Price Cuts In Years to Take On Walmart, Costco

Kroger Plans Biggest Price Cuts In Years to Take On Walmart, Costco

Bloomberg business

Key Points:

  • Kroger Co.'s new CEO, Greg Foran, plans to implement significant price cuts to regain market share and compete with Walmart and other rivals.
  • Kroger, the largest US grocery company with 21 chains including City Market and Fred Meyer, aims to lower prices across various product categories.
  • The company is preparing to test these price reductions before gradually rolling them out.

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