Kylian Mbappe Joins On Running to Be the Face of New Football Category
WWD • • sports
Key Points:
- Swiss athletic brand On has signed Real Madrid forward Kylian Mbappé as the face of its new football category, marking a major shift from his longtime partnership with Nike since 2006.
- Mbappé will collaborate closely with On’s product teams to develop and test future football footwear and apparel, while also serving as a global ambassador for the brand.
- Thierry Henry has been appointed director of football at On, playing a key role in product development and strategic growth based on his extensive experience as a World Cup winner and Arsenal legend.
- Swiss international Sydney Schertenleib will expand her role with On to include football, contributing to product testing and development focused on the women’s game.
- On aims to apply its proprietary technologies like LightSpray and CloudTec to create exceptionally lightweight, precise football products, emphasizing innovation and athlete-led design to redefine football apparel and footwear.
