LeBron James, Luka Doncic send cease & desist letter to Bron AI
New York Post • • sports
Key Points:
- LeBron James has issued a cease-and-desist letter to PlayVision Inc., the company behind the AI sports betting app Bron AI, for using his likeness without authorization in their advertising.
- The Bron AI ad featured a character resembling James wearing a No. 23 jersey with "Bron" on it, and the social media posts promoting the app garnered over 900,000 views before being removed.
- James, who recently joined the 76ers and has an exclusive endorsement deal with Polymarket, criticized the ad as an example of declining originality in sports media focused on cheap clicks.
- Luka Dončić has also sent a cease-and-desist to PlayVision Inc. regarding unauthorized use of his likeness, indicating both former Lakers teammates are jointly opposing the AI app's unauthorized endorsements.
- The Bron AI advertisement included other NBA stars such as Giannis Antetokounmpo, Donovan Mitchell, and Dillon Brooks, raising broader concerns about unauthorized use of athlete likenesses in AI-driven sports promotions.
