Leica Celebrates New Chicago Flagship Store With a Beautiful Special Edition M11-P
PetaPixel • • technology
Key Points:
- Leica Camera will open a new Leica Store and gallery in Chicago on April 30, emphasizing its dedication to photography as an art and cultural medium.
- The opening coincides with Leica’s 20th anniversary of retail stores and the 50th anniversary of Leica Galleries, which host around 150 photography exhibitions annually worldwide.
- The Chicago flagship store is located in the historic Perkins, Fellows & Hamilton studio building and aims to engage with the city’s rich artistic and cultural history.
- To celebrate the launch, Leica will release a limited-edition Chicago Edition 17 camera, featuring unique boysenberry leatherette and paying homage to the building’s 1917 construction; it will be sold exclusively at the new store.
- Leica highlights the importance of experiential retail spaces in fostering lifelong relationships with customers and supporting a creative community centered on photography.
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