LIV Golf 1.0 met an unceremonious end. Inside the fight for what comes next
The New York Times • • sports
Key Points:
- The LIV Golf league concluded its 2024 season at The Club at Chatham Hills in Westfield, Indiana, with no signs of sentimentality or celebration, signaling a possible end to its initial iteration.
- CEO Scott O’Neil faces significant uncertainty regarding LIV’s future, with bankruptcy likely and survival dependent on new investor deals and retaining star players like Bryson DeChambeau and Jon Rahm.
- The DP World Tour’s threat to reinstate fines for LIV players competing in conflicting events further complicates LIV’s plans for a limited 10-event schedule and player participation.
- LIV Golf’s scale and ambitions have dramatically shrunk since the Saudi Arabian Public Investment Fund withdrew funding, shifting from a challenger to the PGA Tour to a league simply trying to survive.
- The league’s uncertain future hinges on financial backing and player commitments, with O’Neil seeking to reposition LIV as an entity that adds value to golf rather than dominating it.
