LIV Golf suffers another major blow in fight for survival

Key Points:

• The Asian Tour, DP World Tour, and PGA Tour have announced a multi-year partnership extending through at least 2029, enhancing commercial and playing opportunities for Asian Tour players and providing pathways to higher-level tours.
• LIV Golf, which previously invested $300 million into the Asian Tour’s International Series, is facing significant challenges after the Saudi Public Investment Fund announced it will cease funding the league after 2026.
• This new alliance signals a setback for LIV Golf as the PGA Tour and DP World Tour strengthen their strategic collaboration, while LIV Golf CEO Scott O’Neil seeks new investors to sustain the league.
• Asian Tour CEO Cho Minn Thant emphasized the partnership’s goal to expand the professional golf landscape in Asia by enabling more co-sanctioned events and player exchanges among the tours.
• The announcement coincided with a lawsuit filed by Mobii Systems Group against LIV Golf for unpaid fees related to the league’s “Any Shot, Any Time” technology, adding to LIV’s current difficulties.