LIV Golf to lose investment from Saudi Arabia, fund says
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Key Points:
- Saudi Arabia's Public Investment Fund (PIF) announced it will end financial backing for LIV Golf after the 2026 season, citing a shift in investment strategy and current macroeconomic conditions.
- LIV Golf has established an independent board led by Gene Davis and Jon Zinman to explore strategic alternatives and secure long-term financial partners beyond PIF funding.
- Despite challenges such as financial losses and star player departures, LIV Golf reported record-breaking revenue growth in 2026, aiming to leverage this momentum in investor discussions.
- Since its 2022 launch, LIV Golf has faced controversy for attracting top PGA Tour players and has evolved its tournament format to a 72-hole, four-day competition with 13 teams and a 57-player field.
- Former professional golfer Greg Norman, who led LIV Golf Investments as CEO, stepped down in December 2025 after four years in the role.
