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L.L.Bean unveils renovated flagship store in Freeport
Portland Press Herald - Maine Sunday Telegram • • business
Key Points:
- L.L.Bean reopened its flagship store in Freeport after a $50 million, four-year renovation, featuring a new two-tiered trout pond and a first-floor shoe department prominently displayed.
- The store's design includes a grand staircase leading to an atrium-style mezzanine, offering views of the pond and main entryway from the women's and children's departments.
- A unique stream tank with rainbow, brown, and brook trout includes a clear plastic bubble allowing children and smaller adults to see the fish up close, enhancing the store's community appeal.
- The renovation updates the original 1912 location, maintaining the company's heritage while positioning the store as a gateway to the outdoors in Maine, according to board chairman Shawn Gorman.
- The flagship store is now open 24/7, with special grand opening events scheduled for the upcoming weekend.
