Lululemon’s Heidi O’Neill overhauls C-suite in first move as CEO
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Lululemon’s Heidi O’Neill overhauls C-suite in first move as CEO

Retail Dive • • business

Key Points:

  • Lululemon CEO Heidi O’Neill is restructuring the retailer’s C-suite about a month after her appointment, creating new roles for chief product officer and chief operating officer, effective October 26.
  • Maggie Gauger, former Athleta CEO and Nike veteran, will become chief product officer overseeing merchandising, design, footwear, product innovation, and materials science, aiming to enhance product excellence and innovation.
  • Joseph Godsey, with leadership experience at Walmart, Sam’s Club, and Adidas, will serve as chief operating officer, focusing on product quality, execution, and speed-to-market.
  • Departing executives include Chief Supply Chain Officer Ted Dagnese and Chief Brand and Product Activation Officer Nikki Neuburger, with Lululemon still searching for a chief brand officer, chief communications officer, and chief technology officer.
  • The leadership overhaul aims to strengthen Lululemon’s innovation, brand experience, and operational efficiency to address recent product challenges and build a more competitive company.

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