Mamdani brings the campaign mobilization to City Hall
City & State New York••general
Key Points:
- New York City Mayor Zohran Mamdani signed an executive order creating the Office of Mass Engagement, led by campaign field director Tascha Van Auken, to maintain and formalize grassroots involvement in city governance.
- The new office will coordinate existing city engagement units to improve connections between City Hall and everyday New Yorkers, especially those historically underrepresented or disconnected from government.
- Van Auken emphasized the office’s goal to demystify government processes and provide resources for residents facing challenges like eviction or unemployment.
- Details about the office’s budget and specific engagement strategies remain unclear, with Mamdani indicating that community advocacy will be central to advancing his administration’s agenda.
- Mamdani also announced the appointment of Ali Najmi as
