Maryland becomes first state to pass bill banning ‘surveillance pricing’
Scripps News • • business
Key Points:
- Maryland is set to become the first state to ban "surveillance pricing," where companies use personal data like browsing history and location to tailor prices for individual shoppers.
- The Protection From Predatory Pricing Act prohibits food retailers and third-party delivery services from using surveillance pricing, with violations treated as deceptive trade practices subject to fines and lawsuits.
- Governor Wes Moore emphasized the importance of transparent pricing, stating Marylanders deserve to pay the price displayed on shelves, especially amid rising costs of living.
- Consumer Reports supported the bill but highlighted loopholes, such as exemptions for loyalty programs and subscription-based pricing, which may limit consumer protections.
- The organization urged other states to enact stronger personalized pricing laws without the loopholes present in Maryland’s legislation.
