Matt Brown reacts to Ronda Rousey, Jake Paul celebrating bigger ratings than UFC White House card
MMA Fighting • • sports
Key Points:
- The UFC White House card drew 17 million viewers and averaged 7 million in the U.S., while the MVP MMA card headlined by Ronda Rousey vs. Gina Carano also had 17 million viewers but averaged 9.3 million, leading to celebrations from Rousey and Jake Paul.
- UFC legend Matt Brown criticized the MVP MMA victory lap, arguing the UFC White House card remains more relevant and that UFC executives like Hunter Campbell are unlikely to be concerned about the competition.
- Despite MVP MMA's strong debut ratings, Brown emphasized that the UFC's long-term dominance, upcoming events like Conor McGregor’s return, and global reach make it unlikely MVP MMA poses a real threat.
- Brown noted that MVP MMA needs to build a sustainable business to challenge the UFC, warning that competing directly with the UFC in its own arena is a difficult strategy.
- While MVP MMA plans to continue promoting events, no second card has been confirmed, and Rousey has reiterated her retirement, limiting potential future star power for the promotion.
