Matthew McConaughey Trademarks 'Alright, Alright, Alright' to Protect Against AI Misuse
Variety • • entertainment
Key Points:
- Matthew McConaughey's legal team has secured eight trademarks, including a sound mark of his iconic phrase "Alright, alright, alright," to protect his voice and likeness from unauthorized AI use.
- These trademarks cover audio clips, short video segments, and distinctive vocal patterns, allowing McConaughey to take legal action in federal courts against misuse beyond traditional publicity rights.
- The trademark strategy aims to prevent AI-generated content that replicates McConaughey’s persona without permission, even if not directly selling products.
- McConaughey is leveraging AI technology positively by partnering with ElevenLabs to create AI-driven content in Spanish, using his replicated voice, and is an investor in the company.
- The trademarks are registered under
