McDonald's and Burger King beef over CEO's viral video
NBC News • • general
Key Points:
- McDonald's CEO Chris Kempczinski sparked a social media buzz by posting a video of himself eating the new Big Arch burger, which went viral due to doubts about whether he actually finished it.
- Burger King responded with a brief, humorous comment, "we couldn't finish it either," and later posted a video of its president eating a Whopper, denying any connection to the McDonald's spat.
- Burger King emphasized that their video was part of ongoing promotional efforts and aimed to show genuine leadership engagement with their food.
- McDonald's replied indirectly through an Instagram post expressing surprise that their new burger was approved, maintaining a light tone amid the controversy.
- Wendy’s joined the conversation by posting a video of their U.S. president enjoying a fresh,
