McDonald’s and Chicago Fire FC Announce Landmark Stadium Naming Rights Partnership: McDonald’s Park to Open in 2028 as a New Destination for Soccer, Culture, and Community in Chicago
chicagofirefc.com • • sports
Key Points:
- McDonald’s and Chicago Fire FC have announced a historic naming rights partnership for the new $750 million stadium in Chicago’s South Loop, to be called McDonald’s Park, opening in 2028 as a year-round sports and entertainment destination.
- This marks McDonald’s first-ever naming rights deal for a major professional sports stadium in the U.S., featuring a flagship McDonald’s restaurant and immersive fan experiences integrated throughout the venue.
- The partnership includes a major expansion of the Chicago Fire Foundation’s P.L.A.Y.S. youth soccer program, aiming to increase access from 70 to over 280 under-resourced Chicago Public Schools, reaching more than 125,000 students over time.
- McDonald’s Park will also focus on community impact initiatives, including food insecurity efforts and ongoing support for Ronald McDonald House through stadium-wide fundraising and dedicated family experiences.
- Located at The 78 riverfront development, the stadium will seat over 22,000 for soccer and up to 31,000 for other events, serving as a catalyst for economic development and a vibrant community hub beyond matchdays.