McDonald’s CEO Goes Viral for the ‘Incredibly Alien’ Way He Eats a Burger

McDonald’s CEO Goes Viral for the ‘Incredibly Alien’ Way He Eats a Burger

TODAY.com business

Key Points:

  • McDonald’s CEO Chris Kempczinski posted a video on Instagram trying the new Big Arch burger, delivering an awkward and understated review that went largely unnoticed initially.
  • The video went viral after Irish comedian Garron Noone roasted it on TikTok, highlighting the CEO’s unusual mannerisms and lack of enthusiasm, sparking millions of views and widespread mockery.
  • Other comedians and social media users joined in parodying the CEO’s video, leading to a flood of jokes and comments poking fun at his awkwardness and choice of words like “product” instead of “burger.”
  • Rival fast-food chains Wendy’s and Burger King engaged in the moment by posting their own videos with more confident burger bites, while McDonald’s

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