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McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken
theguardian.com • • general
Key Points:
- McDonald’s plans to increase its global chicken market share by 1.5 percentage points by 2030, aiming to grow its drinks segment similarly, while maintaining its leadership in beef sales.
- The company is responding to rising beef prices and health concerns by focusing on fried chicken, a lower-priced protein growing twice as fast as red meat in the market.
- Competition from chicken-focused chains like Popeyes, Wingstop, and KFC is intensifying, especially among younger Gen Z consumers who prefer fried chicken.
- McDonald’s will invest about $8.5 billion to support franchisees with rent and restaurant improvements amid rising operational costs.
- Market trends show increasing consumer preference for chicken shops, with 39% of UK consumers using them in 2025, driven by health perceptions and affordability compared to beef.
