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Meta Glasses are new smart glasses starting at $299
CNBC • • general
Key Points:
- Meta has launched new smart glasses priced at $299, which is at least $80 cheaper than its previous entry-level second-generation Meta Ray-Ban glasses, continuing CEO Mark Zuckerberg's focus on wearables.
- The new Meta Glasses feature camera and personal speakers but lack a screen, allowing users to interact with Meta's AI for translation, understanding surroundings, and capturing photos or videos.
- These glasses are designed in partnership with EssilorLuxottica but do not carry Ray-Ban or Oakley branding, marking a shift from previous models.
- Meta and EssilorLuxottica currently dominate the small but growing smart glasses market with over 80% market share and millions of units sold since 2021.
- Competition is increasing, with Google partnering with Warby Parker on AI-powered glasses and Snap releasing premium $2,195 smart glasses, highlighting the growing race in augmented reality eyewear.
