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Miami Approves 'Discreet' GTA 6 Marketing Campaign So the City Can Fix Its Football Field
IGN • • technology
Key Points:
- Miami Beach approved a discreet marketing campaign for Rockstar Games' Grand Theft Auto 6, set to take place from October 15 to December 31, 2026, following a narrow 4-3 city vote.
- The campaign will feature subtle branding like "Vice City" or "VI" on chairs and umbrellas, avoiding prominent logos on public property, and Rockstar will pay at least $3 million to the city.
- Opposition centered on concerns about the game's violent content and its impact on Miami's image, while supporters emphasized embracing the global spotlight and economic benefits, including potential funding for local projects like Flamingo Park.
- GTA 6, whose fictional Vice City is based on Miami, is scheduled for release on November 19, 2026, for PlayStation 5 and Xbox Series X/S, with the marketing campaign coinciding with the launch window.
- City officials stressed the campaign's subtlety to protect Miami Beach's brand, with no advertising allowed during major events like Art Basel, aiming to balance promotion with community values.
