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Michaels debuts new store format at 3 locations
Retail Dive • • business
Key Points:
- Michaels is expanding its experiential store model to a third location in Rogers, Arkansas, following earlier openings in Easton, Ohio, and Irving, Texas.
- The updated store features the Michaels Knit & Sew Shop prominently at the front, along with expanded framing and personalization services such as embroidery, engraving, and made-to-order stickers.
- New additions include an updated Welcome Center with staff greeters, a dedicated self-checkout queue for Michaels Rewards members, a unified florals and greenery department, and a Pinterest Trend Bar showcasing viral creative trends.
- CEO David Boone emphasized the stores aim to enhance customer inspiration and hands-on experiences while serving as community hubs for creativity and celebration.
- Michaels plans to pilot these new store elements with the Rogers location and intends to open more concept stores throughout 2026 as part of its broader transformation strategy.
