Microsoft has a new idea on how to deter students from MacBook Neo
9to5Mac • • technology
Key Points:
- Microsoft has launched the "Microsoft College Offer," providing US college students with 12 months free of Microsoft 365 Premium and Xbox Game Pass Ultimate, plus a free custom Xbox controller, when purchasing an eligible PC from brands like Acer, Asus, Dell, HP, Lenovo, and Microsoft Surface.
- The offer targets new subscribers only and aims to add over $500 in value, positioning itself as an early response to Apple's $599 MacBook Neo and its $100 student discount.
- Despite the promotion, some analysts believe the deal may have limited impact due to the MacBook Neo's strong value proposition, especially for education buyers, and the fact that many US universities already provide free or equivalent access to Microsoft 365 services.
- Microsoft’s initiative represents a strategic move to attract college students early in the buying season, contrasting with its usual back-to-school discounts that occur later in the summer.
