MLS unveils World Cup marketing push as Fox showcases league
Awful Announcing • • sports
Key Points:
- Major League Soccer (MLS) is launching a new ad campaign titled “Thanks World, We’ll Take It From Here” during the World Cup semifinals and final on Fox, featuring global soccer stars and club owners to attract new fans.
- The campaign includes “first match on us” promotions, offering free tickets from 22 of 30 MLS clubs to encourage attendance and engagement.
- Fox will broadcast an MLS doubleheader during the World Cup weekend, including the high-profile LA Galaxy vs. LAFC rivalry match, providing national TV exposure amid the global tournament.
- After July 17, MLS regular-season games will largely move off over-the-air TV, with only nine national broadcasts on FS1 and the rest exclusively available via Apple TV subscriptions, limiting accessibility.
- Despite the high-profile ad campaign and strategic scheduling, MLS faces challenges in converting World Cup viewers into regular fans due to limited television distribution and reliance on a streaming platform.
