Movie Theater Owners Say Zendaya, Tom Holland Are Bankable Actors
Variety • • general
Key Points:
- Hollywood is optimistic about a strong recovery for movie theaters in 2026, with 113 films scheduled for release—the highest number since the pandemic began—though domestic box office revenues remain below pre-pandemic levels.
- Theater operators emphasize the need for more diverse, year-round movie releases rather than concentrating big films only in summer and holiday seasons to maintain consistent audience attendance.
- Challenges for exhibitors include managing ticket and concession pricing amid rising costs, addressing audience behaviors like texting during movies, and improving the overall theater experience with cleaner facilities and comfortable seating.
- Executives highlight the success of original films and bankable stars like Brad Pitt, Leonardo DiCaprio, and emerging talents such as Zendaya and Timothée Chalamet in driving attendance, while expressing concern over industry consolidation potentially reducing film diversity.
- Innovative marketing strategies, such as themed dining experiences targeting specific demographics, are being employed by theaters to attract audiences and differentiate the moviegoing experience from home streaming options.
