MS NOW to Launch Subscription 'Membership' Service for $7.99 Per Month
Variety • • entertainment
Key Points:
- MS NOW is launching a new subscription-based "Membership" service in September priced at $7.99 per month or $79.99 annually, aiming to enhance viewer engagement beyond traditional news and opinion.
- The service will offer original content, new verticals exploring the impact of news and politics on daily life, and 24/7 access to live streams and TV programming, fostering closer connections between subscribers and MS NOW’s anchors and reporters.
- This move marks MS NOW as the last of the major cable-news outlets to introduce a standalone subscription service, following previous streaming experiments like the 2014 "Shift" platform and collaborations with NBCUniversal’s Peacock.
- MS NOW’s membership price positions it competitively in the market, slightly higher than CNN’s $6.99 "All Access" and lower than Fox Nation’s $8.99 monthly fee.
